Imagine finding a writer who gets why you hire a writer

You're a Marketing VP, Marcom Manager, or Department Head who needs copy to generate leads. And because you’re competing in the technology space, there’s a lot of it to write…Your prospects demand knowledge about your product or service while you aim to move them further into your funnel. You seek to educate them to take action.You want a writer who takes the time to learn your product and service so that your prospects get it…to zero in on their benefits…to deliver your message with the information they demand.I’ve spent the last 43 years in IT, Software, and Tech. I know first-hand that your prospects are sophisticated decision-makers. They don’t want to be sold, they want to buy. But only after they’re convinced they made the right decision.Your funnel is fit to how your prospects make technology purchases, the type of copy you need is different at each stage of the sale.My one and only aim is to move your prospects through your funnel. To turn a spotlight on their problems…to make clear your solution…to get them to choose you.Put another way, my single-minded focus is for your prospects to CONVERT…to propel them through their decision-making process all the way to “YES” for your product or service.For this purpose, I specialize in writing:* Web Pages* Landing Pages* Emails* White Papers* Solution BriefsThe copy you get from me is researched, structured for good flow, and written to be interesting and persuasive...and it's created based on best practices for its type. For example…– There are best practices for creating a web home page that are distinct from those used to create a product description page.– White papers that hit the mark use a proven structure. The number of pages also matters, depending upon whether the reader is a business person or technical professional.– Graphics are not always effective in emails. Sometimes a more personal look and tone works better.– Creating good content requires more than writing. Projects like white papers require organizational coordination and a planned approach for success.All the best in getting the writing part of your sales funnel done.Contact me today at [email protected].I'd love to learn about your business and your copy needs.Mike Vaughn
[email protected]